12/9/2023 0 Comments Amazon sampling preferences pageEven though each unique sample can only be bought once, the good news is that the shipping will cost you nothing at all. After that, go to the Sampling Preferences tab to join the program. The seven determinants are convenience, security, trust, service support, flexible transaction, personalized attention, price promotions are having significant influence on consumers online grocery buying behavior. You don’t need Amazon Prime for your enrollment, but you can use AMZ Prime free trial for additional benefits, such as 2-day delivery and more. You do not need to buy the prime membership for availing the samples mandatorily. To join the program, proceed to the Sampling Preferences page from there. You are not required to have Prime membership, but you may as well sign up for a free 30-day trial while you’re at it to receive free two-day shipping and tons of other benefits. Descriptive statistical tools (Mean, Standard Deviations and cross tabulations), exploratory factor analysis and inferential statistical techniques such as Chi-square analysis, Correlation, multiple Regression were applied to test the formulated hypotheses from conceptual framework. Step 1: Create an Amazon Account Go to the website and create your account by filling in all required fields. If you don’t already have one, you must first create an Amazon account. The data analysis and results were based on 183 usable questionnaires duly filled up by the online retail grocery consumers who actively participated in marketing survey. Convenience sampling techniques was used to collect primary data from online grocery consumers who were happened to be the employees, who are aware, use and purchase grocery products from online grocery stores, working in seven software companies by administering a structured non-disguised questionnaire to online grocery consumers. To meet the objectives of the study, semi structured formal interviews were conducted with online grocery consumers, who are aware and purchase grocery products from online stores in and around Bangalore City in Karnataka. The purpose of these paper is to identify the attributes of online grocery shopping which has been the motivational factors of customers buying groceries online. Customize your Kindle experience to fit your reading needs and preferences.
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